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Collect only what is necessary. Explain why information is needed. Give users meaningful control over their data.
Pre-launch · Building now
A simpler way to own gold.
Gold has been trusted for generations. We're building a simpler, more intelligent way to buy, understand and manage it digitally.
Building now • Launching soon
Your gold
Product preview0.00 g
₹0
Gold value
+₹1,560 this monthGold price₹16,105.29 / g
Conceptual preview — demo data. No gold is bought, sold or held yet.
Product preview
What owning gold will feel like.
The interface we're building — shown with demo data. This is a concept, not your holdings.
My Gold
A
Your gold
2.48 g
₹39,941
Today's gold price ₹16,105.29/g
Recent activity
- ₹2,000Gold purchased · 2 Aug0.124 g
- ₹1,000Gold purchased · 28 Jul0.062 g
- ₹500Gold purchased · 21 Jul0.031 g
Ask anything about your gold
Concept demo — not a live model
Tap a question to see the idea.
The problem
Gold shouldn't require a financial degree.
Owning gold is simple. The apps that sell it are not. Most financial interfaces overwhelm ordinary people with things they never asked to know — before they've even understood what they're buying.
- Complicated terminology
- Confusing screens
- Unclear fees
- Too much information
- Intimidating charts
- Poor explanations
We think the technology should do the complicated work.
Complexity
Hidden behind intelligent guidance
Confusing numbers
Explained clearly
Too many screens
One simple experience
Same gold. Same markets. None of the friction.
The experience
Simple enough for your first investment.
Four steps. No jargon. Here's the purchase flow we're designing — you can try it.
- Amount
- Preview
- Review
- Done
How much would you like to invest?
Conceptual demo — amounts are illustrative, nothing is charged.
Intelligence
Your gold, with an intelligent layer.
We're not adding AI to say we have AI. These are the jobs it would actually do — shown as concept conversations.
AI Gold Guide
About this demo — The assistant is a concept — a live model will be built before launch.
Designed for natural interaction.
Ask questions in plain language — typed or spoken. Voice will be an optional layer, never the only way to use Fixgold.
Concept — voice interaction is in design, not live.
How much is my gold worth?
Your 2.48 grams are currently worth approximately ₹39,941.
Buy ₹2,000 of gold.
That would be about 0.12 grams at the displayed price. Would you like to continue?
Trust & privacy
Your money deserves clarity.
Trust is earned in details. These are the principles we're designing the platform around — before a single rupee moves.
Security by design
Secure infrastructure, strong authentication, access controls and transaction safeguards — designed into the platform from day one.
Transparent pricing
See the gold price, applicable fees and the amount received before confirming a transaction.
No dark patterns
Important financial decisions should never be hidden behind confusing interfaces or manipulative design.
Human control
Important financial actions require explicit confirmation — always.
Data control
Understand, access and manage your information in line with applicable requirements.
Documentation
Being prepared with care — published before launch.
Planned architecture
Built to connect with trusted gold infrastructure.
We're building the product experience now, and designing the platform to connect with established gold infrastructure. Nothing below exists yet — it's the architecture we're working toward.
- YouWith youBuy, own, understand
- Our platformIn developmentExperience & intelligence
- Gold providerPlannedTo be finalized
- Custody & vaultingPlannedArrangement pending
- Physical gold ecosystemPlannedRedeemable in future
Each stage connects to the next — arrows shown on desktop.
Provider and custody arrangements will be finalized and disclosed before launch.
Designed to integrate with regulated and established infrastructure where applicable. No partnership exists yet — and when one does, we'll say so clearly, with names.
The difference
Built differently.
This isn't about rivals — it's about the experience most people have been offered so far, and the one we think they deserve.
Traditional financial apps
- Complex terminology
- Static dashboards
- Unclear explanations
- Too many screens
- Generic notifications
How we're building Fixgold
- Plain language
- Intelligent guidance
- Clear breakdowns
- Goal-based flows
- Contextual insights
Our vision
AI shouldn't replace your decisions.
It should make them easier to understand.
Intelligence is a layer over your gold — never a substitute for you.
AI explains
Anything you don't understand, in plain language.
AI summarizes
Statements, fees and market moves — condensed to what matters.
AI guides
Step by step through decisions, never past them.
AI helps spot anomalies
Unusual activity flagged for confirmation.
AI personalizes
The interface adapts to how you actually use it.
Human confirms
Every important action ends with you — explicitly.
AI is a tool, not a fortune teller. It won't predict prices, promise profits, or decide for you. When AI is wrong about a price — and it will be, sometimes — you'll see exactly what it was based on.
For investors & partners
We're building the experience first.
The infrastructure behind digital gold is important. But the experience people interact with every day matters too. We're building a simpler, AI-native interface for gold ownership while developing the infrastructure and partnerships required for launch.
- Currently building
- Exploring strategic partnerships
- Preparing for launch
Talk to the team
A conversation is enough to start — ceo@fixgold.in
Be among the first.
We're building a new way to experience gold. Join the early access list and follow the journey from prototype to launch.